If you are looking for the best programmatic marketing resources in Michigan, this is the right place! In this post, we have gathered the top resources and information that will help you in your marketing journey. Using these resources will ultimately help you become a better advertiser, marketer, and employee.
All of these resources I have used in my journey as a digital marketing student and freelancer. Using them to help run campaigns and create better SEO for projects and companies like The Better Mom!
I hope these resources can help you!!
Blogs and Websites:
- AdExchanger:
- Provides news, analysis, and events related to programmatic advertising and marketing technology.
- Digiday Programmatic Marketing Section:
- Digiday covers various aspects of digital marketing, and their programmatic section is a valuable resource for industry insights.
- MOZ:
- MOZ is a site that provides SEO software, educational content, and an interactive blog space with tons of information.
- The Current:
- The Current is a news source that covers a variety of topics. However, they have an insightful marketing strategy section.
Industry Reports and Guides:
- eMarketer:
- eMarketer offers research, data, and analysis on digital marketing trends, including programmatic advertising. A great resource when looking for trends in the market.
Forums and Communities:
- Programmatic Community on Reddit:
- This Reddit community is full of professionals who discuss programmatic advertising, share insights, and ask questions.
Events and Conferences:
- Programmatic I/O:
- AdExchanger's Programmatic I/O is a series of conferences that bring together industry experts to discuss the latest trends and challenges in programmatic marketing.
- Digiday Programmatic Marketing Summit:
- Digiday hosts programmatic marketing summits where industry leaders share their experiences and insights. The 2024 conference is taking place in Las Vegas!
Books:
- "Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations" by Ilya Katsov:
- This book is a comprehensive guide on advanced marketing automation. It touches on the way artificial intelligence can be used in marketing operations today and the benefits and costs of this area. Overall, a very beneficial read.
These are just a few resources that cover a range of topics within the programmatic marketing space, from news and updates to in-depth guides and educational materials. However, if you don't see what you're looking for, go look for more! The digital space is always changing and there are resources added to the internet daily. Always check for the latest publications and events to stay informed world of programmatic marketing.
I hope this is truly helpful and as always, good luck on journey! You're gonna do great.